Stop being the bottleneck in your own business.
I'm Simon. I come from an arts leadership background, not from engineering. Leadership in the age of AI is systems work: you take something big and complicated, break it into parts, hand them to people, and hold the whole shape in your head. Designing a business that runs on AI turns out to be the same job, which is why non-technical founders are usually better at this than they expect. Start by finding out where yours actually stands.
Rather talk it through first? Book a Discovery Call
Find your starting point
Seventeen questions across the four CASA stages + Join my email list (but no email needed to see your result).
Systems you can run yourself
Business OS for Notion and CoWork OS for Claude. Templated ai-ready systems that already work, not a blank canvas:
The CASA method
Consolidate, architect, systematise, activate. A loop you keep running, not a one-off project.
Built for non-technical founders
Learn from someone like you: adopting AI intentionally and effectively is easier than you think when you know how.
Adding AI was supposed to make this easier.
From scattered tools and information, to a system that runs alongside you.
- Context & knowledge scattered across a dozen apps, docs, and your own head.
- More AI tools & subscriptions and you're still re-explaining your business at the start of every chat.
- Busy days that somehow don't move the business forward.
- You as the bottleneck on every decision that matters.
- One connected workspace your AI genuinely understands — less searching, less repeated context, fewer separate AI tools.
- Agents, skills and process you've built yourself across Claude and Notion, doing real work on real context.
- SOPs documented once, reused everywhere, by humans and agents.
- A repeatable method you can apply to the next part of the business, without you holding it all together.
Design your business first. Then add the tools.
I call it the Agentic Business Method. Get the design right and the next few years get easier, with AI doing the jobs it is good at and your team doing the work that needs a person.
From Systems Made Better
Goodbye Busywork.
Build your AI operating system.
Coming later in 2026 · 60 minutes
Live with Simon Pittman
The CASA Method: Four stages of an agentic business.
How organised your business is matters more than which tools you buy. CASA is the loop I use to get there: put your context in one place, structure it so AI understands it, write down the busy work, then hand over only the work you want to so that you can focus on what really matters
Ready to build truly useful AI systems? Build them with me
You have just seen the method. The Agentic Business Accelerator is five weeks of me taking you through it live, with a small group of founders and operators, until it is actually running in your business. You leave with a working system and the method to keep building the rest yourself. And the part people tell me matters most is the room itself — a tight cohort of like-minded people making the same change at the same time, with the community and accountability that comes with it.
What you are enrolling in is the live training and office hours with me. Everything else — templates, systems, the guide library and any other materials — are complementary resources included with your live enrolment. They are not sold, priced or itemised separately as part of the Accelerator.
- Investment $3,997
- 22 September to 22 October
- Live, timezone-friendly sessions
- 25 places
- Cohort 1 is now running
Rather talk it through first? Book a Discovery Call
Hi, I'm Simon Pittman — a tech creator, online educator and systems designer who comes from a background in creative arts leadership. Notion systems and AI have helped me turn my side-hustle into a lean, profitable lifestyle business — run by a tight team of great people and personalised AI.
I never learned to code, and I've trained some of the leading UK workshop practitioners on how to break complex ideas down into accessible, practical learning. It turns out those same creative, problem-solving and leadership skills give you an unexpected advantage when it comes to prompting and designing truly useful AI for your business. I build these systems in public on Systems Made Better, my YouTube channel — walkthroughs, teardowns and build sessions. Or read my full story.
I've built this because I wanted the guide, the system and the community I wish I'd had when I started. If you're a non-technical founder who senses AI could genuinely change your business but doesn't know where to begin — this is the shortest path I know.
I'd rather work with twenty-five of the right people.
Here is how to tell whether this is for you. I would far rather you ruled yourself out now than three months in.
- You run an established business and you're the bottleneck.
- You're non-technical — and proud of it. You want a system, not a stack of code.
- You've used or explored the idea of Notion and Claude. You felt the potential, but never properly joined it all up.
- You're ready to put real hours aside to build a system that lasts, rather than to read about it.
- You're hunting for a quick prompt-pack or a shortcut.
- You haven't started a business yet and want general AI theory.
- You want someone else to learn the basics and build everything for you with no involvement.
- You're after another video library to add to the pile.
What people say after actually using this.
"This made AI work the way I wish it had when I first logged in back in 2023. I set up my own agents, captured the complexity of running a consulting business with multiple clients, and stayed on top of a heavy workload."
"Working with Simon was one of the best decisions I've made for my productivity and clarity. He builds a system that fits your life — every detail thought through, every element with a purpose. You're not just buying a system for today; you're working with someone always one step ahead."
"I'd been using Claude for a while and thought I was well set up. Having really used this and started again, I now feel much more confident in how my structure is set up and how I can be productive moving forward."
"You've created a safe space for those of us who are deep learners and interested in creating the best possible outcomes with this transition to AI. Thanks for being here — there's plenty to learn."
"Simon is my go-to when it comes to being an early adopter for tools like Claude and Notion — and for making the work-life intersection something exciting to improve on every day."
"Your templates and tutorials opened up a whole new world for me in Notion - I've used it as a spring board to design and modify so many different projects. I recently got my Notion Admin certification and I continue to learn more every day. Total game changer for me. Thanks!"
Two systems and the library that documents them.
These are complementary resources included with live enrolment in the Accelerator — they support the live training and office hours rather than being sold or valued separately within it. CoWork OS and the Agentic Business OS can also be bought on their own outside the programme, and the Guide MCP is the library that explains both and stays current.
CoWork OS for Claude
The Claude-side counterpart: a templated operating system with folder structure, an onboarding coach, instruction templates, skills and specialist plugins, so you get to useful work with Claude CoWork quickly.
- Get CoWork OS, $147, at bettercreating.com/products/coworkos
- Pairs with the Business OS so Notion holds context and Claude does the work
- Covered by its own guides in the MCP library
The Agentic Business OS
A complete, templated team workspace — not a blank canvas. Databases, dashboards and pages for SOPs, meetings, documentation, clients, projects, tasks, goals, content and marketing, adapted to the way your business already runs. The Team AI Hub is built into the OS as the collaborative AI layer your whole team can use. The promise: less prompting, less searching, less repeated context, fewer separate AI tools — and one accessible route into both personal and business work.
- Interactive onboarding so new team members get productive fast
- A personal hub for every person, with their own agent built in
- Dashboards for Team Tasks, Clients, Wiki & SOPs, Goals, Content and more
- One workspace connects your context, your people and your AI
Inside it, the Team AI Hub
The collaborative AI layer inside the Agentic Business OS. A networked set of shared AI skills, agent instructions and tools so your whole team can work with AI consistently — not just the one person who happens to be good at prompting. Less prompting. Less searching. Less repeated context. Fewer separate AI tools.
- Shared guides & primitives, skills, and specialist sub-agent modes
- Specialist knowledge bases and custom agent templates
- Permissions and approvals so agents stay inside sensible limits
- Built to remove the prompting bottleneck for good
The Agentic Business Guide MCP
A living guide library that you connect to your Notion Agent, to Claude, or to any AI that supports a custom MCP connector. Your AI becomes an expert on the systems and on the CASA method behind them.
- Covers the Business OS, Claude CoWork OS & Code, and the CASA framework
- Read inside your own AI — ask how a dashboard works or how to build a skill
- Versioned and updated continuously; browse the public index any time
Note: within the Accelerator these are complementary resources included with your live enrolment; no separate value is attributed to them. The Notion side runs on Notion's Business plan, which is what unlocks Notion Agent and Custom Agents. New to Notion? Eligible founders can get up to six months of Business free through the Notion for Startups programme — included in the Accelerator onboarding.
Want first access to what comes next?
Cohort 1 is now running and applications are closed. Join for first access to the Business OS template and onboarding, and to register your interest in the next Accelerator cohort.
Rather talk it through first? Book a Discovery Call
The guides your AI can read
Every system we teach is documented — 66 guides, from first setup to running an agent team. They live in one library that connects straight into your own AI. Ask Notion or Claude how something works and it answers from the current guide, citing which one and when it last changed. They stay current. When a method improves, the guide updates, and everyone connected gets the new answer the next time they ask. Nothing to download, nothing to re-import.
Be first to know what comes next.
Join for first access to the Business OS template and onboarding, and to register your interest in the next Agentic Business Accelerator cohort.
The stack I actually use and recommend.
Every tool, programme and channel I point people to, in one place. Some of these are affiliate links — I only include what I'd genuinely recommend to a friend.
Honest answers to fair questions.
No, but you will need to use Notion and Claude during the programme. The training and principles we'll share stay platform-agnostic, so you can apply the learning and the instructions wherever you work. During the cohort, Notion is the central hub for everything we build — I think it's the best way to learn this visually and apply it — so you'll need an account on a Business plan.
If you decide afterwards that Notion or Claude aren't the right tools for you, we can guide you on how to take the key elements of what you've built and apply them elsewhere.
If you qualify for Notion for Startups, you may be able to get Notion Business with Notion AI at no cost for six months. We'll help you work out the rest of your stack and how to connect it.
Rather talk it through first? Book a Discovery Call